Advertisements - Graphics

 Within the Graphics lessons, we'd been asked to alter and change parts of adverts to make them seem more realistic. I chose to do coffee adverts as most people drink coffee, and pay an arm and a leg for it out of their own homes.

Starbucks was an easy choice to make as they are widely known and would have many adverts to manipulate. I found it difficult to find any ways to alter the small print instead of the large, however in the end I ended up changing the main text. Although the changes are quite simple, they have a large impact on what the reader can see. I added a last minute change of the Starbucks cup into a Costa Coffee one to show that coffee is generally the same, even though there are a lot of different coffee companies.

Before the changes:

After the changes:

The other coffee company I chose was Costa Coffee, one of the main ones in the UK. Although there seemed to be a lot on the advertisement to change, I also found it difficult to change the small parts of this advert as the small print was unreadable. I did manage to change the slogan under the coffee mug, however I had a hard time finding the font that would match up with the current text. I mostly did small changes to the text in this advertisement as they would have the most impact when it came to viewing them.

Before the changes:

After the changes:

Design Process

For a design process, to me there are 5 steps to creating anything and possibly everything. 

The first step would be to find out the topic and then mind-map or make notes that could then be researched on; this means that the more notes that are made there will be more pathways to take when researching.

Research is the second step to the process; research every single pathway you can get from the topic, most will lead to dead ends but you will get ideas from the dead leads. The leads that turn out some sort of idea, whether it is completely out of the subject or you’ve gone off to a different tangent, it will still hold ideas that can be combined or kept on their own. This is known widely as exploration as you'll be exploring different leads as well as different techniques.

The next step is to refine two or more of the ideas either into one single idea or take one of the leads and research that lead more thoroughly. Researching more into the specifics allows the idea to have more information as well as having more opportunities to combine leads. More refining is done after this to get rid of the leads that are unwanted and have no chance of influencing the final outcome. 

The next step would be to start work towards the final production, for example, selecting the final materials that will be used. By going through the exploratory stage, the different techniques that had been tested will then be selected out of to be used within the final product. 

The final step would be to take all the techniques you have decided to use in the final product and test them for a final time before using them for the final product. The final product would then be created by using the techniques learnt.
(Not quite 500 words, couldn't quite make it that long)